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Hi. This is not a moan. It's an email from a fan of your product who has a personal opinion about your pricing model which I hope you will condier.

I've been a user of Mindjet for years but last year started using a different product.

If I compare Mindjet pricing to some competitors:
- Mindjet "Individual" subscription ($15 a month / $180 annually)
- XMind (free for entry level, or Pro subscription @ $79 per anum / $6.5 per month)
- Freemind from Sourceforge (@ R0),

I think you're turning away a significant portion of your market. I am an IT decision maker and I've deployed Mindjet in two companies, recently to a small team in the Education Sector and previously in Financial Services. Last year I dropped the product because of the low cost / benefit - we're using X-mind now.

Another way of looking at it is in the number of features - Office365 subscriptions run from about $6 per month to $30, Google Drive is free with their apps. Although not in completely the same market it is worth bench-marking against. A mind-mapping tool only caters for a niche area and is unlikely to have a fraction of the features of these suites, so why the big price then?

Once you get through all the frills and use it in a day to day fashion I would suggest the old Excel adage - most users use less then 10% of the features. I think the price is losing you volumes of business.

Because your differential was so high I wasn't even interested in wasting my time trying to find out if you offered educational discount but suffice it to say that faculty and students (secondary and tertiary) who could make up serious numbers on your books would more often than not turn to XMind or Freemind if they had to pick up the cost of the product.

Have you ever thought about bringing your base prices in line somehow? Although this is a niche app, I am convinced that with your superior quality the volumes will make up the lost margins on a high price product and at the same time secure you market share, and possibly even expand the market. At the moment, although I'm not an expert, I would not be surprised if someone like Google popped out an experimental app which started digging into your share, but if you have the numbers you'd be more secure in your position.

Here's looking forward to some big things...
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Adrian van Eeden

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Posted 5 years ago

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Brittney Mazzetta

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Hi Adrian. Thank you so much for your comments. We are always happy to hear from our long time users. We certainly do have Academic Pricing available to you. I would recommend contacting the sales team in your region to understand what that pricing is. Thanks again!

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