Why is your product, which is electronically delivered $90 for an individual in the US and $250 for an individual in the UK? I realize there are differences in each country, but this difference seems too large?
Are you comparing the VAT-inclusive GBP price to new customers with the USD price to existing license holders? The US price to new customers is USD 180, compared with a VAT-exclusive UK price equating to around USD 210. Still a difference, but not quite as wide.